Just like it’s impossible to be everything to everybody it’s best to figure out what you’re good at and then do it very well. Every day, we wake up thinking about independent supermarkets, how we can help our customers become stronger, more efficient, and more prepared. We regularly participate in industry shows and conferences, monitor trends, keep up with what’s new and look for ways to improve our services. At InStore we understand the unique challenges supermarkets face including competition, chains, the internet, and category busters such as dollar and deep discount stores. We know you can’t be Wal-Mart to the big box discount shopper and maybe you can’t be Trader Joes to the organic trendy shopper, but you can discover that unique mix of brand and services that delights the customer base in your marketing area. Let’s explore ideas together . . . Supermarkets, it’s all we do. . . .